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Are you afraid to hit publish?
Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.
Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book.
"Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson." - Brian Clark, CEO Rainmaker Digital and founder of Copyblogger (from the Foreword)
This book breaks down the content marketing process so you have what you need to create consistently excellent content that's effective and fun to put together. This system works for both B2B (business-to-business) and B2C (business-to-consumer) content.
Read Master Content Marketing and you'll come away with:
- Clear content marketing goals so you know what to aim for
- Step-by-step guidance for creating your content: you'll never get stuck again
- A content marketing strategy that builds your audience with every piece of content you create
- Content marketing examples that will show you what to aim for
- Ideas and templates for headlines, subheads, first sentences, and more
- The encouragement, resources, and guidance you need as you build your online presence with content marketing
During her award-winning 30-year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. Her passion is teaching -- and she has a gift for making complex topics simple and easy to understand.
She wrote Master Content Marketing to provide step-by-step help to empower people (even non-writers) to create effective content marketing in a stress-free, fun, and repeatable way.
What will happen to your online presence when you lose your fear of hitting publish? Read�Master Content Marketing and find out.
- Sales Rank: #132175 in Books
- Published on: 2016-10-21
- Original language: English
- Dimensions: 9.25" h x .38" w x 7.52" l,
- Binding: Paperback
- 180 pages
Review
"There are lots of books on content marketing, but here's why you should buy this one: it's been proven in the trenches, generating tens of millions of visitors for real businesses.�You know who else can say that?�Nobody." - Jon Morrow, SmartBlogger.com
"A practical, simple, accessible guide to an effective content marketing program. And that's the highest praise I know." -�Ann Handley, author Everybody Writes:�Your Go-To Guide to Creating Ridiculously Good Content,�Chief Content Officer,�MarketingProfs�
"Content is not a tactic - it's air for marketers. This book will help you master the art of content and, perhaps more importantly, help you breathe easier doing it."�- John Jantsch, author of Duct Tape Marketing and The Referral Engine
"Creating really good content isn't easy, but Pamela Wilson has written the definitive book on how to get it done. Clear action steps, a solid business strategy, and a simple, realistic process will have you creating high-quality content on a consistent basis.�Anyone who needs to write effective content - whether or not you think of yourself as a writer - needs to pick up this book." - Sonia Simone, Chief Content Officer, Rainmaker Digital and Copyblogger
"If you've ever thought marketing wasn't for you, if you've ever felt funny promoting yourself or your work, or maybe wondered if there was a better way to do it, then this book is for you." - Jeff Goins, best-selling author of The Art of Work
From the Back Cover
Attract a profitable audience with effective content marketing
"Creating really good content isn't easy, but Pamela Wilson has written the definitive book on how to get it done. Anyone who needs to write effective content -- whether or not you think of yourself as a writer -- needs to pick up this book."�-�Sonia Simone,�Chief Content Officer, Rainmaker Digital and Copyblogger
"There are lots of books on content marketing, but here's why you should buy this one: it's been proven in the trenches, generating tens of millions of visitors for real businesses. You know who else can say that? Nobody."�-�Jon Morrow,�SmartBlogger.com�
"A practical, simple, accessible guide to an effective content marketing program. And that's the highest praise I know."�-�Ann Handley,�author�Everybody Writes:�Your Go-To Guide to Creating Ridiculously Good Content,�Chief Content Officer,�MarketingProfs�
"Content is not a tactic -- it's air for marketers. This book will help you master the art of content and, perhaps more importantly, help you breathe easier doing it."�-�John Jantsch,�author of�Duct Tape Marketing,�The Referral Engine
"In today's age, if you can't master content marketing, you won't have a business. Pamela Wilson did the hard work of cutting through the chaos and overwhelm of advice, sharing only the best, tested, actionable tools to grow your tribe and drive revenue to your business."�-�Pamela Slim,�author,�Escape from Cubicle Nation, Body of Work
"If you've ever thought marketing wasn't for you, if you've ever felt funny promoting yourself or your work, or maybe wondered if there was a better way to do it, then this book is for you."�-�Jeff Goins,�best-selling author of�The Art of Work
"There are only three books I keep on my desk: a thesaurus, a book on grammar, and now Master Content Marketing."�-�Karyn Greenstreet,�Small Business Strategist, passionforbusiness.com
"This is perhaps the most actionable book on content creation and marketing I've ever read. Every single page is filled with formulas, checklists or tools to use, all in a blueprint-like order that can't be screwed up. If you're new to content marketing, you'll be dog-earing every other page."�-�Joanna�Wiebe,�Copyhackers
"Pamela not only shares the ideas but the exact process, strategy, and system to make content marketing doable and fun -- even if you don't consider yourself a writer! Congratulations, you've just found your go-to resource for building your online presence."�-�Dave Charest,�Senior Manager, Content and Social Media Marketing, Constant Contact
Pamela Wilson is Executive VP of Educational Content for Rainmaker Digital and Copyblogger. During her 30-year career, she's helped businesses of all sizes boost their profits with targeted, effective marketing messages.
About the Author
Pamela Wilson's career began on the visual side of the marketing business — she's an award-winning graphic designer and marketing consultant. In 2010, she founded Big Brand System and she began creating content marketing to reach the audience she wanted to build. Now she's sharing what she's learned along the way with her signature approachable writing style, featuring step-by-step guidance and plenty of encouragement.
Most helpful customer reviews
8 of 8 people found the following review helpful.
Uplifting and practical guide to learn or improve your content marketing
By Leslie S
I've read lots of blog posts and books as well as taken courses on content marketing. Pamela's book is a fun, light-hearted read that offers easy to follow steps, checklists and practical examples on effective content marketing. Master Content Marketing outlines the methods she created (and still uses today) to go from non-writer to master content marketer. Full transparency, I had the opportunity to read some of the chapters online while Pamela was writing the book and found the information so helpful and uplifting...I immediately bought a copy and will buy more to share with others.
2 of 2 people found the following review helpful.
From a beginner blogger to being the head of a copywriting website in 5 years?
By Charles V. Doublet
Is that even possible?
And if so, how do you do that?
Simple.
Be lazily efficient. That's what Pamela Wilson did in 2010. Today, she is the Executive VP of Rainmaker Digital & CopyBlogger.com
And in this book, the author shows you everything she did to accomplish that. But it's more than a book about the author's success. It's a roadmap, toolbox and treasure chest to help you achieve your own website dreams.
This isn't a book to be read once and set aside. This is a book to be devoured, studied and above all, help you to take action.
If you're struggling to consistently publish high-quality content for your website then you need this book. It will help you with an easy to follow, step by step system.
If you feel like you're working too hard with little to show for it, you need this book. It will teach you how to work easier to achieve more.
If you struggle with writer's block, you need this book. It will teach you how to set up a system so that you never again have to worry about what to write.
Some of the topics covered:
* setting up your ideal working place and more importantly, time to work
* why being lazily efficient is key to online success
* the reader's journey and how to make the reader the hero of her own story
* the 3 stages of your audience and what to write for each group
* the 7 components for creating epic content
* a huge "swipe" file of headlines (and why they work to help you create your own)
* how to be a better storyteller
* how to easily make writing an everyday habit, by not writing drafts every day
* how to use images to make your content stand out
As you can see this small book is full of useful information. No fluff. No filler.
In actuality, I don't recommend you buy one copy of this book. I suggest you buy two.
Seriously.
To get the most out of this book. you need one as a visual reference you can easily search for information that you will need. And, I recommend you get the audiobook. I listen to it repeatedly because it helps me to more easily create the writing habit and at the same time, it "tills the soil," making my mind fertile for ideas for my own writing.
2 of 2 people found the following review helpful.
Excellent information, so well presented.
By Laraine Walker
When Pamela Wilson writes or speaks, smart people listen. She cannot be beat for thoroughness, clarity, and approachability.
In Master Content Marketing, Pamela describes the process, from start (start with a clean piece of paper, either digital or from tree pulp), to finish (use contrasting colors and a large button to tell people that they want to get what you have to offer them.) Usually what people want will be more content, well written, good quality, and beautifully presented. (Sorry, I think I am channelling Mary Berry on the Great British Baking Show.).
I have been following Pamela’s work for several years, and I have always found her material and her offers to be the best. As I have said in the past, Pamela doesn’t just tell us what to do, she shows us how.
This book is a specific, clear, well written handbook on how to produce good, valuable content, that will attract the attention of the reader who is looking for that information. We can write what we want, but Pamela tells us how to get people to find it, and read it. This is so valuable to anyone who wants to make a difference with their writing.
See all 37 customer reviews...
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