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Marketing for the Curious: Why Study Marketing? (For College Students - Best College Majors, College Scholarships, Educational Research, Ca
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There are many books on choosing a major/minor, getting a scholarship, selecting a research area/topic etc. but this book is different. Why?
First, as opposed to “one size fits all” books providing general guidelines, this is the first book ever written about the above important issues solely focusing on Marketing.
Second, as opposed to perspective from a single author, this book provides you with multiple perspectives to give you the full picture. We have top professors including from the Cornell University, Columbia University, Northwestern University, Indiana University, City University of London, and Concordia University as the contributing authors of this book. They bleed from their heart to inspire and advise you.
Third, as opposed to hard-boiled academic journals, this book presents the information and insights (both from academic and practitioner perspectives) in plain/easy to understand English to give the most interesting reading experience to our readers.
Finally, as opposed to crippling higher prices charged by other publishers, we have worked with the publisher of this book (the Curious Academic Publishing) to make the book available at the price of less than two lattes (or two beers if you prefer).
Given the investment in time and money that students will spend on higher education, understanding what they will learn in their chosen major and how it will prepare them for a career upon graduation is very important. As you read this book, we ask that you think about the types of skills that might be helpful for someone pursuing a career in this field.
For students considering an undergraduate degree in Marketing, this book has been prepared to assist you in your research of college majors by:
* providing a description of Marketing (which helps you understand what it is),
* identifying courses typically found in this type of degree (which helps you focus on what you will learn), and
* discussing career opportunities in the field (which helps you understand why this degree is important for both you and perspective employers).
Additionally, this book will give you information and best practice advice on graduate/PhD studies and scholarships in Marketing. Furthermore, if you are a practitioner/professional in Marketing, you will find the discussion and insights from practitioner perspective very interesting and helpful.
In 15 Chapters, top professors from various prestigious universities have answered answer the questions including:
* Why should you choose Marketing as your major or minor?
* Why should you undertake a graduate/PhD degree in Marketing?
* What are the research areas/issues and scholarship opportunities in field?
* What are the career options and best practice tips for the graduates?
* What are the academic/faculty peer-perspectives as to Marketing education, research and practice?
* What are the key issues and best practices from the practitioner perspective?
A 9-member Advisory and Editorial Board was established as part of the publication of this book. Although most of the chapters in this book are peer-reviewed (except short articles and interviews), they have been written in plain English to give the best/easiest reading experience to the readers.
To further help your research in selecting the major/minor or research areas/topic, this book also includes chapters from other books in other disciplines (Internet Marketing, Advertising, Entrepreneurship, International Business, and Business Management) published by the Curious Academic Publishing.
So, why study Marketing – are you curious to know? You really need to read the book to find the answers. So, scroll up, click the “Buy now with 1-Click” button and start reading your book NOW!
- Sales Rank: #1635008 in eBooks
- Published on: 2014-12-13
- Released on: 2014-12-13
- Format: Kindle eBook
Most helpful customer reviews
1 of 1 people found the following review helpful.
Much more than just academic advice… It’s a valuable resource
By Sandy
Starting with the preface this is a well thought out and obviously worthwhile valuable book. Personally I appreciate the question format at the beginning as it allows and prompts my own thinking while providing initial insights to what can be expected deeper in the book.
The insights are as real and valid as they are pertinent while putting things into perspective.
For example, Paulo Albuquerque, PhD tell us: “The level of salary of [brand management] jobs is above US $ 100,000, and sometimes reaching close to US $ 150,000. “ He is clear not all jobs start there explaining some other areas pay “around US $ 50,000 to US $ 90,000,…” While the money is always good to know about you will learn a lot more about the opportunities in the field of marketing.
Further, Professor Raj Sethuraman writes: “Marketing includes a wide range of business and non-business activities, including stock trading, fundraising, political campaigning, and even dating!” As you can see, the breath of the field is impressive – and the insights into the field by this easy to read book is equally impressive.
So a career in marketing pays well and is quite wide reaching – is there a future for you? The following quote suggests the answer is yes!
“Aston Business School, a part of Aston University, achieved 89.2% for Graduate Employability in The Sunday Times University Guide 2013 and were ranked 51st in the world for graduate employability (2012 QS Guide to Global Universities).”
Rather than continue to quote the many wonderful insights and value found in this book I’ll simply say this is a well thought-out set of very insightful articles combining to make a highly valuable asset if you are even remotely interested, or just curious about the possibilities in a Marketing career.
Bottom line? Get it, read it, use it.
1 of 1 people found the following review helpful.
very good content
By Amazon Customer
Marketing for the Curious! OMG!! Guys – I am totally honest here but you would never get to read a peer-reviewed book like this one for this price. I wanted to work in this field and was considering this major. However, I was not sure if Marketing was for me. So, I bought this book. Every chapter was so intriguing that I finished the whole book in one go! I was very much impressed with the quality of the book. Some people might even say that you get all the information on the Internet these days. But my question is – where else would you get such original perspectives from multiple top professors in one place? Where else would you get information from the top minds of the world which you can trust? Why consider a career in this field? Why study Marketing after all? Guys – I am again totally honest here – the answers are found in the book “Marketing for the Curious”
0 of 0 people found the following review helpful.
Great Book! Great Price!
By Nathan
I liked this book on Marketing. This book helped me clearly understand what actually Marketing is. For just $10, this peer-reviewed/academic book is a real bargain. I was confused as to what to choose for my undergraduate major and this book opened up my eyes. I found this book also useful for graduate or PhD studies. The good thing is that - there are so many top professors writing the insightful chapters in plain English for the students like myself. I think it will save the students (and their parents) thousands of dollars because changing the major again and again will cost them lots of money. I showed this book to my parents and they were glad I bought it. Yes - I highly recommend it. It will be a major decision of your life – if you are considering a career in this field, you must know why study Marketing.
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